About The Project
A strategic social marketing plan for outdoor workers.
- Front Range communities are increasingly vulnerable to health effects of poor air quality exposure
- Raising awareness and encouraging preventive behaviors requires audience-specific communication
- Limited air quality communication efforts tailored to outdoor workers
Campaign Materials
- Flyers
- Outdoor Worker Decision Chart
- Supervisor Decision Chart
- Stickers
- Vehicle window clings
- Interactive magnets
- Multilink landing page
- Digital graphics
Fort Collins Air Aware Campaign Contributors
Dr. Katie Abrams
- Assistant Professor
- Department of Journalism & Media Communication, Colorado State University
- katie.abrams@colostate.edu
- 970-491-5315
Ashley Anderson
- Associate Professor
- Department of Journalism & Media Communication, Colorado State University
Channing Bice
- Ph.D. Candidate
- Department of Journalism & Media Communication, Colorado State University
Want to work with us?
We’re open to collaborations with individual parks (national, state, and county), organizations, and businesses that are interested in improving communication around human-wildlife conflict issues.
Colorado State University offers wordclass expertise in this area with our Center for Science Communication in the Department of Journalism and Media Communication. This new center is under development and formalization but our faculty are already leading numerous projects in partnerships with the National Park Service, United States Department of Agriculture, United States Forest Service, and United States Geological Survey.
Dr. Katie Abrams, Assistant Professor
Department of Journalism and Media Communication, Colorado State University